For small businesses the brand icon

Kentucky Colonel.

Apple Apple.

TD Bank green chair (my Canadian friends).

This is the icon of three different variety of powerful, these big companies use their own brand. Let us look at how they use them and what they do - how we use in our business.

I started looking for a small research project, Wikipedia, custom icon. This is dry. Incredibly dry.

So, I will extract you like this:

Icon symbols. They stood recognized, especially the images of some of the things.

They often represent things - like animals, people or objects have certain characteristics. They can also be more abstract - like the cross or the lover's heart.

Let us look to appeal to these three icons - how they work and how to use them in your business.

Kentucky Colonel. A person's image can become an icon - especially if the person is a special thing. In this case, the Colonel is a "recipe guy.

If your story is an important part of your brand, you are well known, you can become a brand icon. Like the current version of the Colonel can draw people-oriented, icon, or you can use your photos. To do this, you want to create your image, which means that the link between what. To do this, you stand by your brand, tend to make people aware of you.

Apple Apple. Well, first of all, which makes the well-known easy, does not it? If you have such a name, your icon may repeat your name on the visual, then you will be able to create a visual anchor brand - tie, double your repeat. Will get your name into their head, more quickly. Apple as a special bonus, also taking into account the meaning of a symbol of happiness territorial icon: Apple means knowledge. Also on the apple fell on Newton's head on a beautiful story - this is the company's early inspiration.

President of TD Bank's green. For many people, the bank is time-consuming and uncomfortable. TD Bank's vice president as saying, "But if the banks can deal with them fast, simple, friendly and as simple as possible, they will stand from the experience of others. If the banks can actually the comfort of a brand, then it will have the advantage, this is not only authentic and lasting, but almost impossible to copy. "

Around the green chair, they have developed their icon. The green is unique - clearly shows that it is not just another chair. Lounger communications, comfort message. In addition, they have a lot of chairs strategic fun. They set up a "rest stop" shopping centers during the festive season, where you can sit down in a green chair, put your feet up and SIP hot chocolate. They have created a person sitting in the green chair and chat with the audience, "close" a series of interviews. This is all very warm and comforting.

If you develop an icon, how to think about, you can use it in an interesting way. You can organize a photography competition to encourage people to take pictures of your icon? You can carry it around and ask your client and his colleagues, if you can use it to shoot? You can create a small animation of the icon?

Consider the use of the icon to start the next time you or your small business branding fun, can be identified, and give your brand a deeper meaning.