October 31, 2012

The Secret Behind Attraction Marketing

Did you know that Attraction between people is not a choice, it is a biological response.

Furthermore there exists Attraction Triggers and if we learn how to switch these attraction triggers within ourselves, we automatically begin to attract other people.

Two of the most important triggers in existence are VALUE and STATUS.

Did you know that If you can establish a relationship with a person of greater status or value, your personal value and status automatically increases, while through that conversation, new doors open, opportunities are found that would never have been found, new insight knowledge can be gained, new alliances can be found, new partnerships can be formed with other people who you would never have access to.

The key to success in today's marketplace is this "If you are going to sell something to someone, you have to find a way to get invited into their world as a welcome GUEST instead of a PEST.

There exists two ways that you can reach prospects

1. Play the numbers game- Traditional way
2. Position yourself in the marketplace in a manner that allows interested prospects to find you and contact you.

Option 1- chasing the prospect

Option 2- Prospect chasing you- Here you are perceived as the expert and suddenly you hold all the power and value in that situation. All of a sudden, this isn't about selling, the prospect invited you into their world.

You are in a position of a knowledgeable service provider whose expertise is sought out and pursued.

This is where you have to be in today's marketplace in order to break through the infinite noise that is out there.

When I came across this statement, it changed my way of thinking. The statement is as follows "Nobody who bought a drill actually wanted a drill, they actually wanted a hole, therefore if you want to go out and sell drills, advertise information about making holes".

This statement is a game changer that if it is applied in your business, you would experience STRATOSPHERIC SUCCESS.

Sales people market their opportunity directly, but the more excellent way is to market and promote useful information.

When your audience sees you as an expert who wants to help, instead of a sales person who wants to sell, they are gladly going to come and pursue you, when they are going to make that purchase.

You become the HUNTED, instead of the HUNTER.

EXPERTS NEVER HAVE TO ADVERTISE!!!!!!!!

They never have to promote a sales pitch, somehow in a funny way they always seem to have a line of eager customers waiting outside their door.

STOP ADVERTISING YOUR OPPORTUNITY, START ADVERTISING YOUR EXPERTISE AND KNOWLEDGE!!!!!

Do you have something to offer THEM as a LEADER AND MENTOR?

The key to success in today's marketplace is this "If you are going to sell something to someone, you have to find a way to get invited into their world as a welcome GUEST instead of a PEST.

You become the HUNTED, instead of the HUNTER.

EXPERTS NEVER HAVE TO ADVERTISE!!!!!!!

They never have to promote a sales pitch, somehow in a funny way they always seem to have a line of eager customers waiting outside their door.

STOP ADVERTISING YOUR OPPORTUNITY, START ADVERTISING YOUR EXPERTISE AND KNOWLEDGE!!!!!

Do you have something to offer THEM as a LEADER AND MENTOR?

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