I went for a walk one day and saw a squirrel collecting acorns for the upcoming winter. I think his life will be how easy it is, as long as he can go all the acorn needs of the target.
My sales target to attract squirrels and imagine what will happen.
The little gray squirrel will show in droves, catch on target. Each of them can be pushed filled with acorns big red cart. Squirrels shopping shelves are empty, they filled every available corner, in their trees.
Will have more than enough acorns in the winter, so hunger has never been a problem, but it comes at a price - the the squirrel homes become so squirrels are no longer out their own tree house comfortable.
When spring came, still a lot of acorns on a tree, but there are so many fresh food - is targeting fresh food - squirrel leaves on the trees and stock. They decided to continue last year's acorns ... they still good, there is no reason to get rid of them ... right? And the beginning of the cycle.
This is a stupid picture, is not it? However, this is exactly what happens in our world today.
Marketers know, what we desire, it is available to us. We use a new, bigger, better time.
As consumers, we tend to forget, all the shops are interested in one thing ... profit.
The way they make their money is very simple, they provide to our temptations. They pay close attention to the needs of their customers, they will buy something (two very different things, but I can save this discussion another time).
Jewelry store to buy what they predict that their customers will buy it, put it on a shelf, and tell you all this. They do not care if you've got a another one is good, if you need it or not. They care about is whether you will buy it.
If for some reason they do not sell the products, lower prices, so it is tempt you. If you mark it down does not work, they get rid of it. Even the money spent in the store, their inventory, they do not waste valuable shelf space is not currently anything useful to them, that is ... their money.
So, this is everything with you?
First of all, just because a storage stock, it does not mean you have to buy it. The store's goal is to sell your product, you can not make you happy.
You do not buy "the latest and the most intelligent, but because it is available. Give permission control, and ask yourself if you really need the product, you will how to use it. Ask yourself if there is something that you have to work instead. Ask yourself, if it will eventually sit on your shelf.
Second, suppose you are the manager of a store, and take a few minutes to look at your office. Is there something in there, beyond their shelf life? Is there something you have never used? Things you're wasting your space is not for you to make money?
Of course, your product may be "good", there is nothing to say, you can not use them, but if you want to this year's model, and then recognize the pattern last year is not worth anything, let it go. You spend the money has gone, now it is about shelf space.
Now imagine this ... what your space and life, if you only keep the things to help you reach your goal?
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