Personal advertising and marketing experience and lessons

I often use personal ads make a point of run-time business owners marketing seminar, although this may seem a little odd, I think If you're with me, you will also see the similarities, and perhaps some lessons learned.

To look at these two personal ads.

Singles ads
36-year-old guy, like to go to the local pub with friends and watching TV. Can be no strong preference in the driving position. Age, have an open mind.

Singles ads
30-year-old woman want to meet in the city center between 30-35 year-old guy.
Interests of the fitness gym several times a week, like mountain climbing and outdoor activities.
Family and friends are very important to me.
Must like dogs, because I have 2. Non-smokers is essential.

Determine these are my personal ads, but they may be true.

Two, which one more likely to succeed?

Have a clear themselves and they want something?

I'm sure for most people, it is clear that the woman is very clear, she likes what type of person she wanted to meet.
This guy is a little vague, and he and what he was looking for.

For business owners, there are very clear lessons, how to deal with important similarities business.There in two ads in our approach to marketing.

Many business people I met this guy - what they do is not very clear, if I asked them who their target market, they said: 'we'.

Your target market is everyone, I hear all the time and the business community to show that they have little understanding of their marketing is a big mistake.

They would recommend to look at a woman's ad, above, from some of its lessons.

She may spend his weekends in the bar on the sofa potato interested in the above? Not because of her age, location aspects have made it clear that her preferences and interests.Is of she may go to bars to meet her the ideal person?

No, she went to the gym or join a mountaineering club, because she knows her target market will be more important is that possible.

In business activities, we need such a woman, have a clear idea of ​​our target market, know where to find them, and for these places, our marketing efforts.